Pearson BTEC Higher National Diploma HND in Business Marketing with embedded level 4 HNC award (RQF)





Level 5
240 credits
21 hours per week
HND in Business Marketing
HND in Business Marketing


Mont Rose College of Management and Sciences offers this HND in Business Marketing course with the approval of BTEC Edexcel. Pearson BTEC Higher National qualifications are designed to prepare learners for the employment in a specific industry.

Level of Course HND is a Level 5 qualification (equivalent to the second year of a UK Bachelor’s Degree). There is an embedded level 4 exit qualification, the HNC.
Number of Credit Hours Upon successful completion of the course the student will have completed at least 15 units and 240 + credits. On completion of HNC the student will have completed at least 8 units and 120 + credits.
Study Mode Full-Time
BTEC Higher National Certificate (1 Year) The HNC is a level-4 qualification delivered over one year. The HNC is an embedded component of the HND, however, it can be taken as a stand- alone qualification. If a student opts to take the HNC the student would be eligible for a Higher National Certificate after successful completion of a minimum of 8 modules.
BTEC Higher National Diploma (2 Years) The HND is a level-5 qualification delivered over two years, the first year at level 4 and the second year at level 5. If a student opts to take the HND, the student would be eligible for a Higher National Diploma after successful completion of a minimum of 15 modules.
Attendance Full-time students are required to attend 21 hours per week in term time.
Workload Total Qualification Time (TQT) is an estimate of the total amount of time required for a student to achieve and demonstrate the achievement of the level of attainment necessary for the award of a qualification. Each 15-credit module approximates to a TQT of 150 hours and 60 hours of Guided Learning. Mont Rose College recommends an average of 8-10 hours of home study per week for this programme.
Exemptions No exemptions are allowed for this programme.


After completing the course the student will be able to:

  • Demonstrate knowledge and understanding of organisations, the external environment in which they operate, how they are managed and a thorough understanding of the interdisciplinary nature of the business field.
  • Conduct research
  • Demonstrate cognitive skills of critical thinking, ability to solve structured and unstructured business problems
  • Communicate both orally and in writing, effectively and appropriately
  • Read and use literature on business accounting with a good, critical understanding
  • Be able to think independently and solve problems in accounting, auditing and taxation
  • Apply subject knowledge and understanding to address familiar and unfamiliar problems
  • Recognise and be able to discuss the moral and ethical issues in accountancy
  • Appreciate the need for ethical standards and professional codes of conduct in accounting
  • Have the capacity to give a clear and accurate account of a subject, assemble arguments in a logical way and engage in debate and dialogue both with specialists and non-specialists
  • Be able to appreciate the interdisciplinary nature of business
  • Have a degree of specialisation in accountancy through the optional modules

    HND in Business Marketing – Description

    The award is made up of 15 units

    Mandatory core units are:

    • Business and the Business Environment
    • Marketing Essentials
    • Human Resource Management
    • Management & Operations
    • Management Accounting
    • Managing a Successful Business Project
    • Research Project
    • Organisational Behaviour

    Specialist Units Marketing Pathway

    • Product and Service Development
    • Integrated Marketing Communication
    • Digital Marketing

    General Units

    • Entrepreneurship and Small Business Management
    • Innovation and Commercialisation
    • Business Strategy
    • Sales Management

    Learners must achieve a minimum of 240 credits to be awarded level 5 HND in Business Marketing.

    The learning and teaching strategy for HNC/HND in Business Marketing is explicitly designed to contribute to the achievement of intended learning outcomes which are clearly expressed at programme and module level.

    The general approach to enabling the learning process for most modules involves

    • Lectures.
    • Tutorials.
    • Case studies.
    • Class discussions.
    • Presentations.

    Due to the wide variety of modules included in this programme, there may be different approaches adopted that are appropriate for a particular module. At the start of each module, tutors will provide a scheme of work which details the module structure, assessment and learning and teaching approaches to be adopted.

    The College has developed a Virtual Learning Environment, Moodle, through which the students can access lecture notes and engage with staff and other Business (Marketing) students.

    Activities which can contribute to the Total Qualification Time include

    • Classroom- based learning, supervised by a tutor
    • Work-based learning, supervised by a tutor
    • Live webinar or telephone tutorial with a tutor in real time
    • E-learning, supervised by a tutor in real time
    • All forms of assessment which take place under the immediate guidance or supervisions of a tutor
    • Independent and unsupervised research/learning
    • Unsupervised compilation of a portfolio of work experience
    • Unsupervised e-learning
    • Unsupervised e-assessment
    • Unsupervised coursework
    • Watching a pre-recorded podcast or webinar
    • Unsupervised work-based learning.


    BTEC Higher Nationals in Business are assessed using a combination of internally assessed centre-devised internal assignments (which are set and marked by centres) and internally assessed Pearson-set assignments (which are set by Pearson and marked by centres):

    • One core unit for the HNC will be assessed by a mandatory Pearson-set assignment targeted at particular skills;
    • Two core units for the HND will be assessed by a mandatory Pearson-set assignment targeted at particular skills;
    • All other units are assessed by centre-devised internal assignments. Assessors must show how they have reached their decisions using the criteria in the assessment records. When a student has completed all the assessment for a unit then the assessment team will give a grade for the unit. This is given simply according to the highest level for which the student is judged to have met all the criteria. Therefore:
    • To achieve a Pass, a student must have satisfied all the Pass criteria for the learning outcomes, showing coverage of the unit content and therefore attainment at Level 4 or 5 of the national framework.
    • To achieve a Merit, a student must have satisfied all the Merit criteria (and therefore the Pass criteria) through high performance in each learning outcome.
    • To achieve a Distinction, a student must have satisfied all the Distinction criteria (and therefore the Pass and Merit criteria), and these define outstanding performance across the unit as a whole. Student achievement in assessment in all units is graded as ‘Pass’ ‘Merit’ or ‘Distinction’. The assessments are based on assignments, presentations, case studies and role plays. The students’ work is marked internally by the College. An External Verifier checks procedures and results.

    Subject Benchmark Statement:

    Mapped against the QAA Framework for Higher Education Qualifications and Subject Sector Benchmarks.


    Mont Rose College recruits students of good achievement from all educational backgrounds. Proven previous exam results are the main criteria for admission to Mont Rose College. International (Tier-4) students also need to show the English language competence in order to secure admission.

    The following criteria must be met in order to secure admission to Mont Rose College.
    Academic (at least one of the following)

    • A BTEC Level 3 qualification in Business
    • A GCE Advanced Level profile that demonstrates strong performance in a relevant subject or adequate performance in more than one GCE subject. This profile is likely to be supported by GCSE grades at A* to C (or equivalent)
    • Other related Level 3 qualifications
    • An Access to Higher Education Certificate awarded by an approved further education institution
    • Related work experience
    • An international equivalent of the above.

    English Language

    International (Tier-4) students must show proof of English-language competence through success in an English test or background approved by UKBA. They should have CEFR (The Common European Framework of Reference) B2 level and above in reading, writing, listening and speaking. European Union students should also have good exam results or background in the English language

    Restrictions on Learner Entry:

    The Edexcel BTEC Higher National qualifications are for learners aged 18 years and over.

    Start Date

    New intakes each January/April/September

    Total Course Duration

    2 years


    The Pearson BTEC Level 5 HND in Business Marketing offers a progression route for learners to be employed in the marketing, accounting, advertising and sales industries. The Edexcel BTEC Level 5 HND in Business Marketing is particularly useful for learners who wish to progress to a Bachelor’s Degree.


    The tuition fee is £6,000 per annum. Students on this course may be fully funded by the Student Loan Company. This facility is only available to UK and other European Union students. For more information, please contact the admissions team at or T: +44 20 8556 5009

    Awarding Body Registration Fee:

    The Pearson fee for HND registration is paid by the College at the time of student enrolment.


    Please download the application form from . Complete and return it to Mont Rose College with relevant qualification documents, one suitable reference and a copy of your passport via email and attached scanned document copies at or, by post to Mont Rose College, 267 Cranbrook Road, Ilford, Greater London, IG1 4TG.

    Admission & Study Location

    Mont Rose College, Ilford Campus