What is Business Marketing?
Business marketing can be explained as process or a strategy that a company uses to raise potential customers’ interest in buying their product or a service.
Business Marketing an Overview
Business marketing can also be referred to as business-to-business marketing or industrial marketing. Here the business takes place with the marketing of business that leads to the selling of its business products and services to some other related business organisation. The other businesses purchase these products and use them in their manufacturing companies to run their businesses of building an entire machine or for resale as per the need of their business.
In consumer marketing, promotion can be broad and thus, the interaction with customers is performed in a wide range with large retailers. It relies on a more personal and direct relationship between a business and its client.
How Does Business Marketing Work?
Business marketers mostly work closely with their potential customers, where strong customer service skill takes high priority. An organisation’s marketing sales is largely responsible for generating and maintaining relationships with customers. These business marketing make use of all types of the channels to reach other businesses. These channels include social media, trade magazines, direct mail, search engine optimization, and much more.
Business marketing companies also make use of the already existing customers promote certain products or services. These existing customers will be given exciting offers to grab their attention. Once, these target audience gets satisfied and contributes to the sales, they can spread the word about the company to others. Such practice, which is fast and cost effective, is known in the industry as a word of mouth marketing.
When it comes to the origin of business marketing, the practice of a grocery store of goods trading with another business is the basic concept. Nowadays, the entailed providers of goods or services sell the products directly to households through mass media and retail channels. David Lichtenthal, the professor of marketing at Zicklin School of Business did marketing research over the business marketing and found that this concept of B2B has been in existence from the early 19th century.
This business-to-business marketing helps not only the large companies, but small business owners benefit largely with the help of today’s mass media channels. People involved in business promotion focus on the marketing strategy and perform marketing research, marketing planning, and enforcement of new ideas to get the desired outcome. The key word of this business-to-business marketing can be called as the ‘process’ that involves researching, planning, promoting, selling, and distribution of products or services.
Starting a Career with Business Marketing
When you want to pursue business marketing as a career, market research analysts usually need at least a Bachelor’s Degree in marketing, business, statistics or any related field. However, to obtain a high-level position they may be required to hold a Master’s Degree. As in any other field of study, it’s better to obtain work experience through an internship or hands-on project, as it can be beneficiary to obtain an entry-level job. In the United Kingdom, many educational institutions offer degree programs in marketing or business administration with the keyword as ‘marketing.’
Generally, there is an old curriculum in a any Bachelor’s Degree programme that usually includes a set of basic business courses covering topics such as,
- Management
- Economics
- Finance
- Business operations
- Core of Marketing, i.e., consumer behaviour, marketing research and international marketing.
- Business statistics
- Computer applications
Business Marketing Course at Mont Rose College
At Mont Rose College, the HND in Business Marketing course is available with the approval of BTEC Edexcel. Here the Pearson BTEC Higher National qualifications are designed in such a way that can prepare the students for employment in a particular industry.
HND is a Level 5 qualification which is the equivalent to the second year of a UK Bachelor’s Degree course. There is an embedded level 4 exit qualification, the HNC. MRC provides at least 15 units and 240+ credits to have the course completed. On the completion of HNC, the student needs to complete at least 8 units and 120+ credits with the full-time duration.
After completion of the course, Mont Rose College ensures that the graduate is able to demonstrate the knowledge of the organisation into the external environment in which they are going to operate.
While conducting their research, the students are provided with the real-time exposure to the organisation’s marketing efforts where they are encouraged to communicate professionally with the use of literature in business accounting with a good, critical understanding. MRC provides their students with the knowledge of the target market in such a way that they should be able to face the business world with full of confidence to move further.
On the whole, Business Marketing is a field that is open for large as well as small business marketing. Here, anybody can make use of the marketing strategies to explore themselves in the world of business through different channels.
